Management Decision: Volume 15 Issue 3

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How Bad are your Marketing Communications?

Gordon Wills

This monograph presents a review of the frontiers' ideas in marketing communications as of today, in six exploratory steps. It begins with an examination of the nature of…

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506

ISSN:

0025-1747

ISSN-L:

0025-1747

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Merged from:

Journal of Management History (Archive)

Editor:

Brandon Randolph-Seng (Editor-in-Chief)

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