Management Decision: Volume 11 Issue 3

EUROPEAN COMPANY PERFORMANCE IN THE UNITED STATES

J. Ward

Much attention in the field of international marketing has recently been focused on the need for adaptation of strategies to new environments. One aspect of this is the extent to…

INFLATION CONSCIOUS ACCOUNTING

A.J. Platt

At the present moment in this country, and it is inflation in this country that immediately concerns us, we are all aware of constantly increasing prices. There are two ways in…

SEX IN ADVERTISING: Its Relevance, Use, and Effects

Sami Kassem, Douglas St. John

The use of sex and sexy illustrations in advertising is a subject that has been shunned by writers in fields such as communications, psychology, behavioural sciences, and even in…

THE ECONOMICS OF PRODUCT WARRANTIES

R.S. Mason

The product warranty has become an increasingly important factor contributing to the consumer's assessment of overall product value in recent years and, in consequence, can…

FINANCIAL AND LEGAL NOTES

Desmond Goch

Price/Earnings Ratios When the United Kingdom changed from a two‐tier system of company taxation (Income Tax and Profits Tax) to a single‐tier Corporation Tax in 1965, the…

SOME ASPECTS OF INTERNATIONAL PRICING: A Neglected Area of Management Policy

James C. Baker, John K. Ryans

Much attention has been focused recently on the increased overseas business of United States corporations, the growth of the multinational firm and similar international…

ACCOUNTING FOR HUMAN ASSETS

D.M.C. Jones

Accounting information is prepared and submitted to interested parties with the aim of influencing their behaviour and decisions. If an accounting system is to provide information…

TOWARD A SPECIFICATION OF BUSINESS SOCIAL RESPONSIBILITY

Charles Moyer

I This paper suggests a framework within which the notion of social responsibility may be operationalised in the enterprise. The thrust of the model which is presented is toward a…