British Food Journal: Volume 108 Issue 3

An empirical investigation of Turkish cola market

Dilber Ulas, H. Bader Arslan

The purpose of this study is to present a broad view and analysis of brand switching attitudes of cola consumers in Turkish cola market.

Consumers' expectations of food and alcohol pairing

Simone Pettigrew, Steve Charters

Food and alcohol are symbolically and physically linked in many cultures. This article seeks to explore Australians' perceptions of the relationships between food and two of the…

Food for thought: parents' perspectives of child influence

Jason J. Turner, James Kelly, Kirsty McKenna

Aims to investigate the influence parents perceive their children have on family food‐purchasing decisions and discuss the reasons why parents do not always purchase healthy food…

Public awareness and perception of genetically modified/ engineered foods in Trinidad, West Indies

Neela Badrie, Marynese Titre, Martha Jueanville, Faye D'Heureux‐Calix

This study sets out to assess public awareness and perception of genetically modified (GM) foods in Trinidad, West Indies.

Statistical techniques to facilitate the launch price of fresh fruit: Bringing science to the art of pricing

John Rolfe, Phil Bretherton, Paul Hyland, Claudine Soosay

The launch of a new product into the marketplace involves substantial risk and management planning. Information and tools are required to efficiently test‐market the product…

Mapping local foods: evidence from two English regions

Brian Ilbery, David Watts, Sue Simpson, Andrew Gilg, Jo Little

This paper sets out to engage with current debate over local foods and the emergence of what has been called an alternative food economy and to examine the distribution of local…

Nutrition and an Active Life. From Knowledge to Action

Ruth Fairchild