British Food Journal: Volume 100 Issue 2
Strapline:
An international multi-disciplinary journal for the dissemination of food-related researchTable of contents
Introductory cases
Leo Dana, Claudio VignaliDespite showing a sensitivity towards Indian culture that included replacing the Big Mac with the mutton Maharaja Mac, McDonald’s fledgling Indian operation faced nation‐wide…
Co‐op Switzerland retail group: the objectives and implementation of its marketing strategy
Helene HillBased on in‐depth primary research with a key strategic manager within Co‐op Switzerland, a store visit, and secondary data this case outlines the core factors influencing the…
Gruppo Massone ‐ acquisition venture into the UK
Gennaro Cuomo, Maria VignaliThis case study sets out the strategic options available to the Massone Group for its possible entry into the UK catering market. It outlines and summarises the contract catering…
Strategic assessment: the importance of branding in the European beer market
Demetris VrontisSeeks to emphasise the importance of branding in the European beer market. Attention is consigned to assessing the implications of effective branding within the context of the…
Internet food retailing: the UK in context
Jennifer RowleyHow fast will Internet shopping grow? Many retailers are currently developing a presence in the Internet shopping arena because they wish to be, and to be seen to be, at the…
The case of Simmenthal, Italy
Carlo Alberto PratesiA computer analysis of the Italian canned meat market and a synthesis to bring out the salient factors to develop a strategic approach and definition of operating activities…
Basket analysis: profiling British customers
Barry Davies, Stephen WorrallUsing basket analysis, a methodology is presented to investigate the healthiness of particular household diets. The analysis was applied to “Homescan” panel data relating to…
Gaining competitive advantage from packaging and labelling in marketing communications
Clive Nancarrow, Len Tiu Wright, Ian BraceThis paper illustrates how an understanding of consumer models, psychological processes and the appropriate use of marketing research techniques can help in the design of food…
Dunkin’ Donuts ‐ the birth of a new distribution and franchising concept
Ruth A. Schmidt, Brenda M. OldfieldDunkin’ Donuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchising system as a route to market entry and…
ISSN:
0007-070Xe-ISSN:
1758-4108ISSN-L:
0007-070XOnline date, start – end:
1899Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Louise Manning
- Dr Robert Hamlin
- Dr Stefano Bresciani
- Prof Michael Carolan
- Dr Alberto Ferraris