The case of Simmenthal, Italy

Abstract

A computer analysis of the Italian canned meat market and a synthesis to bring out the salient factors to develop a strategic approach and definition of operating activities. Qualitative studies reveal a strong resistance in consumer attitudes, mainly due to prejudice. However, the recent research helps in the interpretation of these attitudes towards the canned meat market.

Citation

Pratesi, C.A. (1998), "The case of Simmenthal, Italy", British Food Journal, Vol. 100 No. 2, pp. 96-101. https://doi.org/10.1108/00070709810204084