Aslib Proceedings: Volume 17 Issue 9
Table of contents
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PUBLIC RELATIONS: HOW TO CREATE MUTUAL UNDERSTANDING BETWEEN AN INDUSTRIAL INFORMATION SERVICE AND ITS CLIENTELE
R. HINDSONThe Institute of Public Relations defines the practice of public relations as ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between…
365
COMMUNICATIONS
E.A. MARSHMr Marsh began by emphasizing the importance of establishing communications, which he defined as ‘a genuine, satisfying two‐way exchange between persons’. It is establishing a…
170
SELECTIONS FROM The RECENT LITERATURE
All items listed may be borrowed from the Aslib Library, except those marked, which may be consulted in the Library.
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