COMMUNICATIONS

Abstract

Mr Marsh began by emphasizing the importance of establishing communications, which he defined as ‘a genuine, satisfying two‐way exchange between persons’. It is establishing a relationship—putting oneself into the shoes of another person—trying to understand how he, or she, feels—communicating so that they will act on what is said, or written, or shown.

Citation

MARSH, E.A. (1965), "COMMUNICATIONS", Aslib Proceedings, Vol. 17 No. 9, pp. 269-271. https://doi.org/10.1108/eb050033