Marketing in Customer Technology Environments

Cover of Marketing in Customer Technology Environments

Prospective Customers and Magical Worlds

Synopsis

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and...

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Table of contents

(11 chapters)
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Cover of Marketing in Customer Technology Environments
DOI
10.1108/9781839096006
Publication date
2020-04-16
Author
ISBN
978-1-83909-601-3
eISBN
978-1-83909-600-6