Wonderment and Magic
Devanathan Sudharshan
(University of Kentucky, USA)
Marketing in Customer Technology Environments
ISBN: 978-1-83909-601-3, eISBN: 978-1-83909-600-6
Publication date: 16 April 2020
Citation
Sudharshan, D. (2020), "Wonderment and Magic", Marketing in Customer Technology Environments, Emerald Publishing Limited, Leeds, pp. 49-77. https://doi.org/10.1108/978-1-83909-600-620201004
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited