Social Media Influencing in The City of Likes
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Dubai and the Postdigital Condition
Synopsis
Providing a much-needed de-Westernising perspectives of Dubai’s social media influencing industry within the broader context of global platform capitalism, Zoe Hurley offers an important contribution to the field of social media through illustrating visible economies in a city circuited by social m...
Read moreTable of contents
(14 chapters)Part One Signs of Influence
Part Two Postdigital Spectacle
Part Three Cases of Influence
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- DOI
- 10.1108/9781802627558
- Publication date
- 2023-01-27
- ISBN
- 978-1-80262-756-5
- eISBN
- 978-1-80262-755-8