Sustainability Marketing
New Directions and Practices
Subject:
Synopsis
Table of contents
(19 chapters)Part I Marketing Scenario in the 21st Century
Part II Sustainability Marketing: A New Paradigm
Part III Consumer-oriented Sustainability Marketing
Part IV Sustainability Marketing: Strategic Intent
Part V Sustainability Marketing: Contemporary Issues
- DOI
- 10.1108/9781800712447
- Publication date
- 2021-05-05
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- ISBN
- 978-1-80071-245-4
- eISBN
- 978-1-80071-244-7