23)
Advances in International Marketing
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
ISBN: 978-1-78190-016-1, eISBN: 978-1-78190-017-8
ISSN: 1474-7979
Publication date: 21 August 2012
Citation
(2012), "Advances in International Marketing", Swan, K.S. and Zou, S. (Ed.) Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing (Advances in International Marketing, Vol. 23), Emerald Group Publishing Limited, Leeds, p. ii. https://doi.org/10.1108/S1474-7979(2012)0000023021
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
- Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
- Advances in International Marketing
- Advances in International Marketing
- Copyright Page
- List of Contributors
- Introduction
- Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands
- Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy
- The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of Taiwan
- How Should a Global Brand Manager Respond to an Ambiguous Product Harm Crisis?
- Design in the Experience Economy: Using Emotional Design for Service Innovation
- Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation
- Reestablishing Styling as a Prime Interest for the Management of Design
- Leadership Development by Design
- Designing Empowerment – Design Thinking for Social Impact
- Improving Collaborative Concept Evaluation Using Concept Aspect Profile
- Patent Rights: When Patent Protection May Either Encourage or Discourage Innovation
- Modeling the Impact of Commitment–Trust on Cooperation and Performance: The Specific Case of Exporter and Intermediaries Relationships
- The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market
- The Movement of Meaning Across Cultures: A Conceptual Model for Understanding Cross-Cultural Consumption
- Born Globals: How are they Different?
- About the Contributors