Citation
(2005), "Huber Engineered Materials (HEM), part of J.M. Huber Corporation announces the launch of its new web domain", Pigment & Resin Technology, Vol. 34 No. 3. https://doi.org/10.1108/prt.2005.12934cab.022
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited
Huber Engineered Materials (HEM), part of J.M. Huber Corporation announces the launch of its new web domain
Huber Engineered Materials (HEM), part of J.M. Huber Corporation announces the launch of its new web domain
Huber Engineered Materials (HEM), part of J.M. Huber Corporation have announced the launch of its new web domain, www.hubermaterials.com, which will feature a robust product- identification tool.
The new product finder will catalog and sort thousands of grades of Huber specialty ingredients and offer site visitors four different methods to streamline the search. Products can be sorted by product chemistry, product brand name, use/application and market.
HEM markets precisely engineered, particle-modified silica/silicate, kaolin clay, calcium carbonate, alumina trihydrate, barium sulfate and magnesium hydrate, including many food and USP-grades.
Based on the grade, the specialty inorganic powders are the foundation to many common, everyday items from pharmaceutical tablets to ink jet paper and vitamin supplements to paints/ coatings. The diverse applications in which these ingredients can be used, combined with the sheer quantity of offerings that HEM manufactures, are what drove the site's new direction.
“Our objective is to continually increase customer self-service features of our most immediate communication tool”, said Tim J. Butler, senior manager, marketing communications for HEM. “If the utility of a web site is customer focused, we can expect longer site visits, increased traffic and encourage prospects to engage in the sales process”.
Other site additions include new artwork, navigation, sample request forms and links to its latest acquisition, CP Kelco (www.cpkelco.com), as well as parent J.M. Huber Corporation (www.huber.com).