Citation
(2006), "Ofcom", Nutrition & Food Science, Vol. 36 No. 6. https://doi.org/10.1108/nfs.2006.01736fab.012
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited
Ofcom
Ofcom
MPs have called on Ofcom to give equal weight to the 9pm watershed and consider the health and well-being of young people.
Mary Creagh, MP for Wakefield, said:
A 9pm watershed is the only way to stop junk food advertising to children and tackle the time-bomb of childhood obesity. The programmes most watched by children are family shows like Coronation Street and Eastenders. Ofcom are ignoring this by ruling out a 9pm watershed in their consultation and offering tame alternatives. They say the costs would be ‘disproportionate’ for advertisers and food manufacturers but what about the cost of child obesity to the NHS and society in general?