Editorial

Citation

Bordia, S. and Crossman, J. (2012), "Editorial", Journal of International Education in Business, Vol. 5 No. 1. https://doi.org/10.1108/jieb.2012.53005aaa.001

Editorial

Article Type: Editorial From: Journal of International Education in Business, Volume 5, Issue 1

We are delighted to present an issue that engages with a wide range of topics relevant to the international education in business discipline. Furthermore, the papers published in this issue were written by researchers from diverse geographic locations. This issue highlights the presence of a truly global business student population by way of data collected from domestic and international students in business school from Barbados, Canada, China, the UK and Australia. The content of this issue is equally diverse including students’ ethical perspective, cross-cultural impression management, student perceptions of educational quality, student complaining behaviour and pedagogic framework for intercultural online business communication projects.

This issue starts with Alleyne and Persaud’s paper on business students’ ethical perceptions. The authors found differences in ethical perceptions in terms of gender, academic discipline and extent of religiosity. The paper has implications for the inclusion of ethical training in business school curriculum, and by extension, the wider academic domain.

Spong and Kamau explore the role of cross-cultural impression management among international students enrolled in a British university. Immigrants, short term migrant workers and international students often move into a new culture without prior cross-cultural training. The findings suggest that cross-cultural impression management is an important part of cultural adaptation. Individuals identify gaps in host and home cultural norms by observing interaction between members of the host culture. They actively process non-verbal cues in order to build their cultural repertoire in order to successfully adjust into the new cultural context. This paper has implications for international students as well as the migrant workforce in multi-cultural societies.

Hohner and Tsigaris investigate students’ perceptions of educational quality and willingness to pay for quality education from Canada and China. The data was collected from domestic and offshore campuses of the same university. The two cohorts of students differed in terms of perceptions of quality and offshore students were willing to pay more for quality education than domestic students. This paper has implications for differential marketing of business education in home and offshore locations.

Ferguson and Phau identify differences in student complaining behaviour in terms of educational and associated services. The authors found differences in complaining behaviour between domestic Australian and international Asian students. The paper has implications for business school management and marketing in terms of dealing with dissatisfied students.

Finally, Crossman and Bordia present a framework for developing intercultural online business communication projects. This framework is aimed at providing assistance to future academics engaging in such experiential teaching and learning projects. The authors suggests business educators need to be mindful of institutional support, project and course goal alignment, interpersonal and intercultural relationship management and technological capabilities.

We hope you find the content of the current issue of JIEB both informative and enjoyable.

Sarbari Bordia, Joanna Crossman