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How do firms’ respond during recession – a review and future research agenda

Harini K.N. (Department of Strategy and General Management, T A Pai Management Institute, Manipal Academy of Higher Education, Manipal, India)
Manoj T. Thomas (Xavier School of Management, XLRI, Jamshedpur, India)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 30 July 2024

Issue publication date: 31 October 2024

124

Abstract

Purpose

Over the years, the impact of the business cycle on firm strategy has been neglected in the area of strategic management and remains one of the most important but least developed research streams in management scholarship. Studies in this area are scattered across time and domains, therefore, there is a need to consolidate this fragmented literature to provide a comprehensive review and thus avenues for further research. This study aims to address this gap.

Design/methodology/approach

In this study, the systematic literature review (SLR) method is used to select and examine research articles in the area of firm responses and decisions during recession. This SLR examines 127 studies and carries out a thematic synthesis of the literature.

Findings

Based on the SLR and thematic synthesis of the literature, the themes identified in this study include – severity of recession impact (Theme 1); firm specific characteristics (Theme 2); resource adjustment activities (Theme 3); and firm performance (Theme 4), based on these themes and analysis this paper maps and proposes various relationships and linkages in this research domain that can be explored further for the development of scholarship in this field of study.

Originality/value

This paper fulfills the need for a systematic review of the extant literature on firms’ responses during recession. The study synthesizes literature and carries out a thematic analysis from 1980 till the period February 2024 to provide directions to advance this domain of literature.

Keywords

Acknowledgements

The authors would like to thank the two anonymous reviewers for their time and effort in providing highly constructive feedback that has helped us develop this manuscript.

Funding: No funds, grants, or other support was received for this work.

Citation

K.N., H. and Thomas, M.T. (2024), "How do firms’ respond during recession – a review and future research agenda", Journal of Business & Industrial Marketing, Vol. 39 No. 10, pp. 2275-2305. https://doi.org/10.1108/JBIM-10-2023-0576

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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