CONSUMER POWER

Abstract

Verner Wheelock PhD looks back at recent changes in the food market. He considers peoples' views of food, the likely origins of their beliefs, and describes how retailers are meeting — or anticipating — demands

Citation

Wheelock, V. (1989), "CONSUMER POWER", Nutrition & Food Science, Vol. 89 No. 1, pp. 2-3. https://doi.org/10.1108/eb059210