FOOD MARKETING: NUTRITION AND HEALTH CLAIMS

Abstract

The basic control of claims made for foods in the UK is provided by the Food Act 1984 in England and Wales, the Food and Drugs (Scotland) Act 1956 and the Food and Drugs (Northern Ireland) Act 1958. These Acts make it an offence to label or advertise a food in such a way as to mislead as to its ‘nature, substance or quality’ where ‘quality’ includes nutritional value. More specific controls on claims made on labels and in advertising are provided by the Food Labelling Regulations.

Citation

Kirk, T. (1988), "FOOD MARKETING: NUTRITION AND HEALTH CLAIMS", Nutrition & Food Science, Vol. 88 No. 4, pp. 8-9. https://doi.org/10.1108/eb059187