Modern marketing of food

Abstract

Marketing of food may involve up to twenty different activities from the time the food leaves the farm gate until it appears on the dining table. Nowadays food and drink producers and manufacturers do far more than satisfying the nation's basic dietary needs as Jeremy Bull describes in his review of

Citation

Bull, J. (1985), "Modern marketing of food", Nutrition & Food Science, Vol. 85 No. 1, pp. 5-7. https://doi.org/10.1108/eb059045