Ninety years on

Abstract

Nowadays millions of pounds can be spent in research, development and marketing of a new food product. Over ninety years ago, an American lawyer invented a brand new food which has changed very little over the years and is still extremely popular. Every eight hour shift, one million Shredded Wheat are produced, and two of them make a very good breakfast for one person.

Citation

Gunner, K. (1985), "Ninety years on", Nutrition & Food Science, Vol. 85 No. 1, pp. 2-4. https://doi.org/10.1108/eb059044