Good PR starts with the annual report
Abstract
Growing demand for detailed and accurate information about company affairs — spurred by the Morpeth proposals on inflation‐adjusted accounts and laws affecting disclosure — means an end to the conventional reports containing facts and figures which are incomprehensible to the laymen. Barry Maude looks at the efforts some companies are making to meet the “tell all” challenge.
Citation
(1977), "Good PR starts with the annual report", Industrial Management, Vol. 77 No. 2, pp. 17-19. https://doi.org/10.1108/eb056716
Publisher
:MCB UP Ltd
Copyright © 1977, MCB UP Limited