Unilever's formula for profit

Abstract

MOST COMPANIES these days can only reflect bitterly and moan about how much inflation is costing them each year. Unilever, however, is an old hand at the game of maximising resources in the face of rising prices.

Citation

(1974), "Unilever's formula for profit", Industrial Management, Vol. 74 No. 10, pp. 26-28. https://doi.org/10.1108/eb056448