Traders wooed by China's smile

Abstract

Ping pong overtures sent a flurry of excited optimism through the export departments of British industry, and companies eager to capture a chunk of Chairman Mao's untapped trade market are asking about the sales prospects of everything from machine tools to hot pants. Chris Phillips looks at UK export potential in the face of growing competition from Europe and the US.

Citation

(1971), "Traders wooed by China's smile", Industrial Management, Vol. 71 No. 5, pp. 42-47. https://doi.org/10.1108/eb056075