Trusting in Joe Bloggs

Abstract

The biggest challenge the industry faces is tapping the ‘cloth cap’ market. It is the unit trusts problem that having been designed to suit the needs of the small saver, managers and advertisers alike have found it impossible to make any significant breakthrough into this market.

Citation

Hilton, T. (1971), "Trusting in Joe Bloggs", Industrial Management, Vol. 71 No. 5, pp. 11-15. https://doi.org/10.1108/eb056071