Capturing value in five moves or less: The new game of business

Abstract

In 1984, IBM was viewed as the most powerful corporation in the world. Ten years later, it was struggling to survive, while what had been an entrepreneurial curiosity—Microsoft—had become so powerful that many were concerned. Today, Microsoft finds itself fighting a rear‐guard action to hold its position in the face of Netscape and other emerging competitors.

Citation

Slywotzky, A. and Linthicum, F. (1997), "Capturing value in five moves or less: The new game of business", Strategy & Leadership, Vol. 25 No. 1, pp. 5-11. https://doi.org/10.1108/eb054574