Flexible commitment: A key to strategic success

Abstract

There is a recurring theme in the spectacular successes of a Wal‐Mart in the U.S., a Canon in Japan, or an ISS in Europe: the ability to stake out future opportunities and make preemptive commitments to a competence platform. Commitment begets success. Being a first mover is becoming a necessary condition for success.

Citation

Chakravarthy, B.S. (1996), "Flexible commitment: A key to strategic success", Strategy & Leadership, Vol. 24 No. 3, pp. 14-20. https://doi.org/10.1108/eb054553