Reinventing Strategic Planning

Abstract

If there is any consensus on the nature of the management challenge today, it is that business environments are more dynamic, competitive, and unpredictable than ever before and that businesses have to be more flexible, organic, and innovative in how they structure themselves. Different environmental characteristics and different organizational forms require new and different ways of defining business strategy.

Citation

Camillus, J.C. (1996), "Reinventing Strategic Planning", Strategy & Leadership, Vol. 24 No. 3, pp. 6-12. https://doi.org/10.1108/eb054552