Keeping a weather eye on the future

Abstract

A major manufacturer finds that sophisticated corporate planning methods, combined with extensive use of consultants, still do not provide sufficient lead time to anticipate regulatory developments and public attitude shifts.

Citation

Edrich, H. (1980), "Keeping a weather eye on the future", Planning Review, Vol. 8 No. 1, pp. 11-14. https://doi.org/10.1108/eb053900