A case history of strategic planning

Abstract

There is a certain ambivalence between the theory of corporate planning and a case history used to illustrate it. On the one hand theory must generalize and capture enough of reality to explain it. It must be simple enough to be useful yet complex enough to be relevant. But a case history deals only with specific facts. It need not reflect practices which are right for any other company. Consequently it invariably questions theory since no formula can capture all the variations of a particular case.

Citation

Leontiades, M. (1975), "A case history of strategic planning", Planning Review, Vol. 3 No. 4, pp. 16-21. https://doi.org/10.1108/eb053725