July: National Ice Cream Month
Abstract
Since the birth of this country, Americans have had a love affair with ice cream. Statistics show that United States residents consume more ice cream per capita than residents of any other country in the world. In recent years, with the advent of what are called “designer” ice creams such as Haagen Dazs, Bassetts, and Carvel, the population's passion for this dessert has increased even more. However, it is this author's strong belief that we spend much more time eating the stuff than writing about it. Some cookbooks are available, but not one periodical is devoted exclusively to ice cream, and the majority of articles in general interest magazines focus only on the competition for a share of the market among manufacturers of premium ice cream. There are two classic textbooks in the field, and they devote a good deal of print to examining and explaining the composition, butterfat content, percentage of air, and other qualities of ice cream. Obviously, it is much more fun just to sit down and enjoy a big bowl of vanilla, America's favorite flavor, and let someone else write about it.
Citation
Moore, A. (1986), "July: National Ice Cream Month", Reference Services Review, Vol. 14 No. 3, pp. 80-82. https://doi.org/10.1108/eb048951
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited