Corporate identity: an evolving discipline
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 January 1997
Abstract
As a developing discipline, corporate identity is still understood and valued differently in the various European countries. So the questions remain: What is corporate identity and how can it benefit a company? What is its role in internationalization, and whose identities are the best? Summarizes the fourth pan‐European study on the understanding and importance of corporate identity in multicultural market conditions.
Keywords
Citation
Schmidt, K. (1997), "Corporate identity: an evolving discipline", Corporate Communications: An International Journal, Vol. 2 No. 1, pp. 40-45. https://doi.org/10.1108/eb046533
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited