Was public relations a prelude to corporate communications?
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 January 1997
Abstract
Concerns questions such as that posed by the title in respect of the development of corporate communications in its triumvirate form of management communication, organizational communication, and marketing communication as identified by Van Riel (1995). Posits that the major theoretical foundations for corporate communications can be drawn directly from public relations. Terminologies must be firmly anchored in a well understood framework, recognized by both practitioners and academics and based on five crucial research questions.
Keywords
Citation
Kitchen, P.J. (1997), "Was public relations a prelude to corporate communications?", Corporate Communications: An International Journal, Vol. 2 No. 1, pp. 22-30. https://doi.org/10.1108/eb046531
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited