The changing role of internal communication in tomorrow's company
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 January 1997
Abstract
Posits that the context of internal communication is changing rapidly, and that most organizations are seeking to reduce communications. Identifies nine roles of communication, including: cultural conscience, interpreter of ethics, facilitator of re‐visioning and openness, and communication planner. Concludes that communication is vital for future success.
Keywords
Citation
Smythe, J. (1997), "The changing role of internal communication in tomorrow's company", Corporate Communications: An International Journal, Vol. 2 No. 1, pp. 4-7. https://doi.org/10.1108/eb046528
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited