Coatings update: new proprietary products — part I

Abstract

The introduction of new products becomes increasingly more expensive, and the newer the product the greater the risk. In the chemical industry generally, there appears to be no real incentive these days to take large risks. Indeed, several of the large chemical companies have indicated that they will not undertake dramatically new programmes in the foreseeable future. Rather they will concentrate on the products and lines of business with which they are familiar and will try to do a better job in product control, technical service, marketing, and distribution. The general feeling, in the coatings industry, is that there will be many variations on old themes but very few new paints.

Citation

Americus (1982), "Coatings update: new proprietary products — part I", Pigment & Resin Technology, Vol. 11 No. 11, pp. 9-13. https://doi.org/10.1108/eb041848