Why Technical‐Market Research?

Abstract

It is no secret that success in today's marketplace hinges on satisfying customers. Total customer satisfaction has become the battle cry from board rooms to the factory floor in large and small companies around the world.

Citation

Lauglaug, A.S. (1992), "Why Technical‐Market Research?", Journal of Business Strategy, Vol. 13 No. 5, pp. 26-35. https://doi.org/10.1108/eb039514