Quality as a Strategic Weapon

Abstract

Since its inception, the discipline of strategic management has been burdened with the charge of redundancy. Good management, it was felt, was by its very nature strategic; therefore, strategic management as a separate school of managerial thought really had very little to offer.

Citation

Raynor, M.E. (1992), "Quality as a Strategic Weapon", Journal of Business Strategy, Vol. 13 No. 5, pp. 3-9. https://doi.org/10.1108/eb039510