DEVELOPING AND MANAGING NEW PRODUCTS

Abstract

Why, when we know so much about new‐product development and commercialization, do so many companies manage the process poorly? The author contends it's because too many executives ignore the rules of the road.

Citation

Finkin, E.F. (1983), "DEVELOPING AND MANAGING NEW PRODUCTS", Journal of Business Strategy, Vol. 3 No. 4, pp. 39-46. https://doi.org/10.1108/eb038988