DEGREES OF PRODUCT INNOVATION

Abstract

Product innovation can run the gamut from new products and product‐line extensions to product improvements and style changes. Business managers need to understand this entire spectrum of product innovation in order to be able to compete effectively in the marketplace.

Citation

Heany, D.F. (1983), "DEGREES OF PRODUCT INNOVATION", Journal of Business Strategy, Vol. 3 No. 4, pp. 3-14. https://doi.org/10.1108/eb038984