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DEGREES OF PRODUCT INNOVATION

Donald F. Heany

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1983

1826

Abstract

Product innovation can run the gamut from new products and product‐line extensions to product improvements and style changes. Business managers need to understand this entire spectrum of product innovation in order to be able to compete effectively in the marketplace.

Citation

Heany, D.F. (1983), "DEGREES OF PRODUCT INNOVATION", Journal of Business Strategy, Vol. 3 No. 4, pp. 3-14. https://doi.org/10.1108/eb038984

Publisher

:

MCB UP Ltd

Copyright © 1983, MCB UP Limited

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