SEGMENTING THE SENIOR CITIZEN MARKET

Abstract

Senior citizens adjust to retirement living in distinctly different manners. These adjustment mannerisms could be used as a basis for market segmentation. Although some of the potential segments might be alienated by appeals aimed solely to the elderly, others might be successfully approached by appeals positioned specifically toward their needs.

Citation

Fox, R. and French, W.A. (1985), "SEGMENTING THE SENIOR CITIZEN MARKET", Journal of Consumer Marketing, Vol. 2 No. 1, pp. 61-72. https://doi.org/10.1108/eb038822