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WHO SHOULD BE RESPONSIBLE? EFFECTS OF VOICE AND COMPENSATION ON RESPONSIBILITY ATTRIBUTION, PERCEIVED JUSTICE, AND POST‐COMPLAINT BEHAVIORS ACROSS CULTURES

Kevin An (Chinese University of Hong Kong)
Michael K. Hui (Chinese University of Hong Kong)
Kwok Leung (City University of Hong Kong)

International Journal of Conflict Management

ISSN: 1044-4068

Article publication date: 1 April 2001

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Abstract

Effects of voice, compensation, and responsibility attribution on justice perception and post‐complaint behavior in a consumer setting were studied in a cross‐cultural study. Hotel school students in China and Canada (N = 168) read and responded to a scenario which described how a service provider handled the complaint from a customer whose coat was stained with tea. The results showed that collectivists were more likely than individualists to blame the service provider. Also, voice offered by the service provider failed to reduce its blame, and compensation actually led to more blame attributed to the service provider. Responsibility attribution was found to be able to mediate the effect of culture on post complaint behavior. A culture by voice interaction indicated that when voice was offered by the service provider, Canadians were less likely to attribute the responsibility to themselves than were Chinese. The implications of these results on justice, culture, and responsibility attribution are discussed.

Citation

An, K., Hui, M.K. and Leung, K. (2001), "WHO SHOULD BE RESPONSIBLE? EFFECTS OF VOICE AND COMPENSATION ON RESPONSIBILITY ATTRIBUTION, PERCEIVED JUSTICE, AND POST‐COMPLAINT BEHAVIORS ACROSS CULTURES", International Journal of Conflict Management, Vol. 12 No. 4, pp. 350-364. https://doi.org/10.1108/eb022863

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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