SIMULATION REVIEWS

Abstract

This intraorganizational simulation allows participants to negotiate three aspects of a Carrera (Porsche) marketing/production plan. Participants read background information and assume the role of six vice‐presidents and a president. In their role descriptions they learn of their positions on production volume, body styles, and turbo charger options for the Carrera. Subsequently the participants—with equal number for and against every issue (the president is neutral)—hammer out the product plan for the next year.

Citation

Greenhalgh, L., Nadler, L.B. and Keeshan Nadler, M. (1990), "SIMULATION REVIEWS", International Journal of Conflict Management, Vol. 1 No. 2, pp. 225-229. https://doi.org/10.1108/eb022681