The demand for accessories, footwear and hosiery: An economic analysis

Abstract

The accessories, footwear and hosiery industries have always been important complements to the apparel industry. While the demand for apparel has been studied fairly extensively, the demand for accessory items has been overlooked. To gain a better understanding of the demand for accessories, footwear, and hosiery, it is the purpose of this research to estimate expenditure equations for accessories, footwear and hosiery; and to profile the consumer characteristics of the purchasers and non‐purchasers of these items. An economic model of demand provides the theoretical framework. Expenditure equations are estimated using data from the 1990–91 Consumer Expenditure Survey. The results indicate that income, family size and education positively affect expenditures on accessories, footwear and hosiery while the results for age, occupation and region vary among the categories. The results have implications for producers and marketers of accessories, footwear and hosiery.

Citation

Norum, P. (1999), "The demand for accessories, footwear and hosiery: An economic analysis", Journal of Fashion Marketing and Management, Vol. 3 No. 1, pp. 56-64. https://doi.org/10.1108/eb022548