Student section: EXAMINATIONS IN MARKETING

Abstract

The main purpose of this article is to explain and clarify the general approach to examining in Marketing as an aid to students of the Association. It may be useful, however, to start with a brief discussion of marketing and its role in modern management, and to identify factors which tend to differentiate it from other areas of management study and practice.

Citation

Marklew, A. (1984), "Student section: EXAMINATIONS IN MARKETING", Education + Training, Vol. 26 No. 9, pp. 268-270. https://doi.org/10.1108/eb017064