ARE PRICE REPORTING SYSTEMS OF ANY USE?

Abstract

What is the value of public price information systems for wholesale marketing in EC horticulture? Before the advent of today's advanced marketing theory and channelling of information these systems were considered in some quarters to be advantageous but the ramifications of the modern marketing scene and expenditure on modern technology lead some observers to wonder if they are practical and worthwhile. The conclusion here appears to be that in view of their many deficiencies horticulture will be no worse off without them.

Citation

Bowbrick, P. (1988), "ARE PRICE REPORTING SYSTEMS OF ANY USE?", British Food Journal, Vol. 90 No. 2, pp. 65-69. https://doi.org/10.1108/eb011811