The Market Potential of Australia's New Foreign Banks

Abstract

Until the Campbell Report in 1981 the Australian government had a stated policy of not permitting foreign banks authority to carry out banking business in Australia or to acquire interests in Australian banks. Following the report Australia now represents one of the most deregulated financial environments. In February 1985, 16 foreign banks were invited to establish full service banking operations. Considerable potential exists for these entrants but the banks will need to identify their competitive advantages quickly in relation to both indigenous and other foreign banks. All banks will try to expand market share by capitalising on their strengths and servicing recognisable market niches.

Citation

Metcalfe, B. (1986), "The Market Potential of Australia's New Foreign Banks", International Journal of Bank Marketing, Vol. 4 No. 2, pp. 3-13. https://doi.org/10.1108/eb010774