Financial Institutions Make the Move Towards a Sales Orientation

Abstract

Savings institutions are progressively improving their sales orientation and provide some encouragement that such institutions are making stronger commitments towards being competitive in the new deregulated environment. The findings of a questionnaire‐based study conducted by FIMA and Hubbard and Associates within America also indicate that savings institutions' managements still have much to learn.

Citation

Hubbard and Associates (1985), "Financial Institutions Make the Move Towards a Sales Orientation", International Journal of Bank Marketing, Vol. 3 No. 2, pp. 3-24. https://doi.org/10.1108/eb010751