Marketing Orientated Pricing for UK Banks

Abstract

The authors are concerned with the problem of pricing the services provided by the clearing banks in the UK. Using group interviews, consumer attitudes to and perceptions of banking services are examined. Conclusions are drawn about the different benefits consumers receive from using banks and suggestions are made as to how these could be used as a basis for consumer‐orientated pricing policy.

Citation

Lawson, R. and Watt, A. (1983), "Marketing Orientated Pricing for UK Banks", International Journal of Bank Marketing, Vol. 1 No. 2, pp. 53-67. https://doi.org/10.1108/eb010725