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Brand‐name Products Boom in Japan

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 March 1996

252

Abstract

Brand‐name products are booming in Japan in a way not seen since the cash‐rich 1980s, when high price was equated with status and consumers who had made huge paper profits from soaring land and stock prices were prepared to pay almost anything to get what they wanted.

Citation

(1996), "Brand‐name Products Boom in Japan", Asia Pacific Journal of Marketing and Logistics, Vol. 8 No. 3, pp. 6-8. https://doi.org/10.1108/eb010273

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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