Brand‐name Products Boom in Japan
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 1 March 1996
Abstract
Brand‐name products are booming in Japan in a way not seen since the cash‐rich 1980s, when high price was equated with status and consumers who had made huge paper profits from soaring land and stock prices were prepared to pay almost anything to get what they wanted.
Citation
(1996), "Brand‐name Products Boom in Japan", Asia Pacific Journal of Marketing and Logistics, Vol. 8 No. 3, pp. 6-8. https://doi.org/10.1108/eb010273
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited