Consumer Expertise for Selected Services

Abstract

The study examines consumer expertise for services and its measurement. Specifically, measures of subjective expertise or confidence, experience or frequency of usage, and two measures of objective expertise are used for two services varying in degree of tangibility. As hypothesised, positive relationships between the different types of expertise do not always exist, particularly as intangibility of the service increases.

Citation

Best, D. (1994), "Consumer Expertise for Selected Services", Asia Pacific Journal of Marketing and Logistics, Vol. 6 No. 1/2, pp. 3-27. https://doi.org/10.1108/eb010254