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COPING WITH INCREASED TRADE INTERDEPENDENCE

Michael R. Czinkota, Ilkka A. Ronkainen

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 January 1987

183

Abstract

This article discusses the increased trade interdependence between nations and its implications. Both domestic and international economic policy‐making have to anticipate and accept the interlinkages between export and import flows. In setting economic goals, a long‐term global orientation is needed to cope with these interdependencies to maintain the cohesiveness of the free‐trade system.

Citation

Czinkota, M.R. and Ronkainen, I.A. (1987), "COPING WITH INCREASED TRADE INTERDEPENDENCE", International Marketing Review, Vol. 4 No. 1, pp. 9-15. https://doi.org/10.1108/eb008319

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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